Benefits of SMS/MMS Messaging from a Business Phone 

SMS/MMS messaging has become an indispensable tool for businesses, enabling direct and efficient communication with customers. Here are some key benefits: 

  • Ease of Communication: Facilitates direct interaction with customers, allowing for quick responses and engagement. 
  • Separation of Business and Personal Communications: Keeps professional and personal messages distinct, ensuring clarity and professionalism in business communications. 
  • Efficiency: Ideal for time-sensitive updates, promotions, and reminders, making it a convenient channel for reaching customers promptly. 

Understanding the 10 DLC TCR Rule 

The 10-digit long code (10DLC) TCR Rule is a regulatory requirement implemented by mobile carriers to improve SMS message delivery and reduce spam. As SMS messaging has evolved from personal communication to a powerful business tool, the need for regulation has become paramount. The 10DLC TCR Rule mandates that businesses register their messaging campaigns with The Campaign Registry (TCR). This ensures that messages are delivered efficiently and securely, protecting consumers from unwanted spam and improving the overall quality of SMS communication. 

Why Was the 10 DLC TCR Rule Implemented? 

The primary reason for implementing the 10DLC TCR Rule is to enhance the reliability and integrity of business SMS messaging. With the rise of spam and fraudulent messages, carriers needed a way to verify and monitor business communications. The TCR acts as a centralized database where businesses register their brands and campaigns, providing transparency and accountability. This registration process helps carriers identify legitimate business messages, ensuring they are not blocked or filtered out as spam. 

How Does This Affect Current Business SMS Users? 

For businesses currently using SMS/MMS messaging, compliance with the 10DLC TCR Rule is mandatory. Failure to register can result in message blocking or penalties. This means that businesses must take immediate action to register their brands and campaigns to maintain their SMS capabilities. 

Brand vs. Campaign: What’s the Difference? 

  • Brand: Refers to the company or entity sending the messages. This includes details like the legal company name, address, EIN, and contact information. 
  • Campaign: Refers to the specific messaging use case or purpose. This includes the type of messages sent, sample messages, and how consent is obtained from recipients. 

High-Level Step-by-Step Instructions for Compliance 

  1. Gather Information: Collect your company details, including legal name, address, EIN, and contact information. 
  2. Access the Admin Portal: Log in to the respective service provider’s admin console. 
  3. Navigate to SMS Registration: Find the section for SMS registration. 
  4. Enter Brand Information: Provide your company’s details. 
  5. Create a Campaign: Describe the messaging use case, including sample messages and consent mechanisms. 
  6. Submit and Pay: Review the details, acknowledge any fees, and submit the registration. 
  7. Monitor Status Messages: Check for status updates such as approved, pending, failed, action required, or rejected, and take necessary actions. 

Mandatory Requirement: No Exceptions 

Compliance with the 10DLC TCR Rule is not optional. All businesses using SMS/MMS messaging must register to continue their services. This regulatory measure is crucial to maintain the integrity and reliability of SMS communications. 

Upgrading Website Language for Compliance 

To comply with the 10DLC TCR Rule, businesses may need to update their website language. This includes clear disclosures about SMS communications, opt-in/opt-out mechanisms, and privacy policies. Ensuring your website accurately reflects these requirements can help streamline the registration process and avoid potential issues. 


Registering your SMS campaigns is essential for compliance and maintaining communication channels. The 10DLC TCR Rule is designed to protect consumers and enhance the quality of SMS messaging. By following the outlined steps and best practices, businesses can ensure they remain compliant and continue to leverage the benefits of SMS/MMS messaging.  By understanding and adhering to the 10DLC TCR Rule, your business can ensure its SMS communications are effective, compliant, and secure. 

For more information and assistance, visit the support links for each service provider: 

Business Text Messaging | The 10DLC TCR Rule: What It Is, Why It Matters, and How It Affects Your Business SMS

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